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The social media mural is ever-changing and rapidly evolving. Every year, new networks come and get, and social marketing strategies evolve. Every generation of consumers brings new ways of interacting with these social platforms.

In this post, we volition be revealing the near essential social media statistics y'all need to know for 2022.

These stats volition show you how the land of the social landscape has changed this year and reveal interesting insights nigh how both brands and users behave across dissimilar platforms. Permit'south get started.

Social Media Usage Statistics 2022
About Popular Social Networks
Facebook Statistics 2022
Instagram Statistics 2022
Twitter Statistics 2022
YouTube Statistics 2022
LinkedIn Statistics 2022
Pinterest Statistics 2022
TikTok Statistics 2022
Social Media Advertising Statistics 2022
Social Media Date Statistics 2022
Social Media Statistics For Businesses 2022
Social Media Statistics Summary 2022

Over the contempo years, the growth of social media has made information technology clear that these modern advice platforms should be part of whatever make'due south master marketing channels. Every bit nosotros look ahead to 2022, permit's dive into how social media usage has changed since the previous years. Keep these social media statistics in heed equally yous create your social media programme this twelvemonth!

More than than half of the world's population uses social media now.
Around the world, in that location are 4.88 billion internet users at present, which equates to nigh 62% of the earth'south population.
Over the by 12 months, the number of active social media users increased by more than 400 one thousand thousand, an addition of ix.9% for the total number to reach 4.55 billion.
More than ii-thirds of the globe's population accept access to mobile devices contributing to 5.29 billion unique mobile users.
TikTok passed the 1 billion monthly agile user marking at the end of September 2021. This makes the platform 7th on the list to join the exclusive billion-user social club of social media platforms.
The boilerplate daily usage of social media is 2 hours and 27 minutes.
6 out of every 10 people on the planet have a social network account.
85% of marketers rate short-form videos as the most constructive type of social media content.
Most 45% of internet users research products on social media.

Here's a list of the top 17 nearly popular social networks of 2022 sorted based on the number of monthly active users (MAU):

Facebook - 2895 1000000
YouTube - 2291 million
WhatsApp - 2000 1000000
Instagram - 1393 one thousand thousand
Facebook Messenger - 1300 million
WeChat (Weixin) - 1251 million
TikTok - 1000 million
Douyin - 600 one thousand thousand
QQ - 591 meg
Sina Weibo - 566 million
Telegram - 550 1000000
Snapchat - 538 million
Kuaishou - 506 million
Pinterest - 454 million
Twitter - 363 1000000
Reddit - 430 1000000
Quora - 300 one thousand thousand

Facebook Statistics 2022

Facebook dominates the world of social media networks with over ii.8 billion monthly active users around the earth. These Facebook statistics will shed some calorie-free on the kind of dominance that Facebook currently enjoys in the world of social media that pretty much everyone is using at this indicate.

Facebook had 2.eight billion daily active users in the third quarter of 2021.
The almost popular social network globally is Facebook.
Facebook is the world's third-most visited website with 11.ii billion total visits, ane.v billion unique visitors, and 21 minutes 52 seconds of boilerplate fourth dimension per visit.
98.3% of Facebook users access the social platform on mobile devices.
Facebook usage amidst teens is seen to drop gradually. While 71% of teens used the platform in 2015, the figure has at present dropped to 67%.
Video ads are seen to perform better than whatsoever other advert format on Facebook.
sixteen% of Facebook profiles are duplicates or faux.
Facebook Stories has 500 million daily viewers.
81% of brands prefer video marketing on Facebook.
Bharat ranks tops the list of the most number of Facebook users country-wise with 320 million users in terms of Facebook audience size.

Facebook Statistics By Historic period

2.9% of people between the ages of 13-17 utilise Facebook.
18.1% of people betwixt the ages of eighteen-24 utilize Facebook.
25.7% of people betwixt the ages of 25-34 use Facebook.
18.one% of people between the ages of 35-44 utilize Facebook.
13.6% of people betwixt the ages of 45-54 use Facebook.
11% of people between the ages of 55-64 use Facebook.
10.half-dozen% of people that are 65+ years old employ Facebook.

Facebook Statistics By Gender

56.5% of Facebook users are male.
43.5% of Facebook users are female.

Facebook Statistics By Age And Gender

ii.5% of total active Facebook users worldwide are female, and 3.2% are male person between the ages of 13 and 17 years.
9.3% of total active Facebook users worldwide are female, and 13.4% are male between the ages of 18 and 24 years.
12.5% of total agile Facebook users worldwide are female person, and 19% are male between the ages of 25 and 34 years.
7.7% of total active Facebook users worldwide are female, and 10% are male between the ages of 35 and 44 years.
5.1% of full agile Facebook users worldwide are female, and 5.six% are male between the ages of 45 and 54 years.
3.4% of full agile Facebook users worldwide are female, and 3.two% are male person betwixt the ages of 55 and 64 years.
2.seven% of total active Facebook users worldwide are female person, and 2.5% are male afterwards 65+ of age.

Facebook Users Past Land

India accounts for 320 million active monthly Facebook users.
The Usa accounts for 190 one thousand thousand active monthly Facebook users.
Indonesia accounts for 140 one thousand thousand active monthly Facebook users.
Brazil accounts for 130 million active monthly Facebook users.
Mexico accounts for 93 million active monthly Facebook users.
The Philippines accounts for 83 million active monthly Facebook users.
Vietnam accounts for 68 million active monthly Facebook users.

Facebook Usage By Device

Facebook is used on the desktop past simply ane.seven% of its users.
17.3% of Facebook users utilise it on desktop and mobile.
81% of Facebook users access the platform via mobile-merely.

Instagram Statistics 2022

Instagram is considered a powerhouse when it comes to social media marketing. The aesthetics and ease of use of the platform make it i of the near engaging social platforms for consumers and brands akin, and that in plough makes it valuable for marketers.

With a agglomeration of major updates added to the platform during 2021, Instagram is quickly taking off and condign a powerful aqueduct for B2B brands looking to connect with their audience. Read on to uncover the statistics that will help you improve your Instagram marketing strategy.

Half of Instagram's agile users are checking Stories on a daily ground.
In 2022, 58% of marketers program to leverage Instagram Reels.
64% of Instagram users prevarication under the age group of 34.
90% of Instagram users follow a business profile.
India tops the chart of the almost number of Instagram users with over 201 meg users base of operations.
80% of Instagram stories that contain and emphasize a call to action perform better.
100 million users launch or watch live videos on Instagram daily.
83% of Instagram users use the platform to find new products and services. In fact, 87% of people even took a specific action, like making a purchase, later on seeing product information.
73% of marketers favor Instagram for influencer marketing.
The appointment rates on Instagram are significantly higher compared to Facebook, but there tend to be fewer posts per day.
The fashion sector has the highest engagement rates and post frequency on Instagram.
Instagram ranks 4th in the list of the earth'due south most 'active' social media platforms.
Almost 17.6% of all the people on planet Earth utilise Instagram today.
Over the past 12 months, Instagram's advertizing audience achieve grew by twenty.3%. Also, Instagram'southward advert reach has grown much more than quickly than Facebook's ad attain.

Instagram Statistics By Age

8% of people betwixt the ages of 13-17 use Instagram.
31% of people between the ages of 18-24 utilize Instagram.
31.2% of people between the ages of 25-34 use Instagram.
xv.9% of people between the ages of 35-44 use Instagram.
vii.9% of people between the ages of 45-54 utilize Instagram.
three.ix% of people between the ages of 55-64 use Instagram.
ii.2% of people that are 65+ years onetime utilize Instagram.

Instagram Statistics By Gender

51.6% of Instagram users are male person.
48.iv% of Instagram users are female.

Instagram Statistics By Age And Gender

iii.7% of total active Instagram users worldwide are female, and 4.3% are male person between the ages of xiii and 17 years.
13.1% of total agile Instagram users worldwide are female, and 17.1% are male between the ages of 18 and 24 years.
xiv.8% of total active Instagram users worldwide are female, and sixteen.iv% are male betwixt the ages of 25 and 34 years.
8.3% of total active Instagram users worldwide are female, and 7.vi% are male betwixt the ages of 35 and 44 years.
4.v% of total active Instagram users worldwide are female, and 3.iv% are male betwixt the ages of 45 and 54 years.
two.three% of total active Instagram users worldwide are female, and i.6% are male betwixt the ages of 55 and 64 years.
1.3% of total active Instagram users worldwide are female, and 0.9% are male of 65+ years of age.

Instagram Users By State

India has 201 million active Instagram users.
The Usa has 157 million active Instagram users.
Brazil has 115 million agile Instagram users.
Indonesia has 94 million agile Instagram users.
The Russia has 60 meg active Instagram users.
Turkey has 49 million active Instagram users.
Japan has 49 million active Instagram users.
United mexican states has 36 1000000 agile Instagram users.
The United kingdom of great britain and northern ireland has 28 1000000 active Instagram users.
Germany has 28 meg agile Instagram users.

Twitter Statistics 2022

Twitter is considered every bit one of the mainstream social media platforms, aslope Facebook and Instagram. At present, Twitter is a platform where trends begin, and people freely behave out discussions and open their hearts out. Permit's take a look at some of the most intriguing Twitter stats:

Twitter reached 211 1000000 daily active users in the third quarter of 2021.
According to HubSpot, 79% of marketers will proceed investing in Twitter Spaces in 2022.
Twitter stands 15th in the listing of the globe's near 'agile' social media platforms.
Near 5.5% of all the people on Globe use Twitter today.
7.i% of all people around the world aged xiii and above use Twitter today.
42% of all Twitter users have graduated higher.
83% of the world's leaders are on Twitter.
26% of U.s.a. users cheque their Twitter account several times a day.
42% of all registered Twitter users visit the platform daily.

Twitter Statistics By Age

6.6% of people between the ages of 13-17 use Twitter.
17.1% of people between the ages of 18-24 employ Twitter.
38.5% of people between the ages of 25-34 use Twitter.
xx.seven% of people between the ages of 35-49 use Twitter.
17.i% of people that are 50+ years old utilize Twitter.

Twitter Statistics By Gender

seventy.4% of Twitter users are male.
29.six% of Twitter users are female.

Twitter Statistics Past Age And Gender

i.8% of total active Twitter users worldwide are female, and 3.three% are male between the ages of 13 and 17 years.
9.2% of total agile Twitter users worldwide are female, and 18.seven% are male between the ages of xviii and 24 years.
7.7% of total agile Twitter users worldwide are female, and 16.7% are male betwixt the ages of 25 and 34 years.
5.6% of total agile Twitter users worldwide are female, and 17.4% are male between the ages of 35 and 49 years.
5.half dozen% of total active Twitter users worldwide are female person, and 14.1% are male person of l+ years of age.

Twitter Users Past Country

The The states of America has around 77.eight million active Twitter users.
Japan has approximately 58.two meg active Twitter users.
India has approximately 24.5 one thousand thousand active Twitter users.
Brazil has approximately 19.i million active Twitter users.
The United Kingdom has around 19.i million active Twitter users.
Indonesia has approximately 17.half-dozen 1000000 active Twitter users.
Turkey has approximately 16.iii million active Twitter users.
Saudi Arabia has approximately 14.2 million active Twitter users.
Mexico has approximately 14.0 1000000 agile Twitter users.
Thailand has around 11.3 million active Twitter users.

Twitter Hashtag Statistics

Research shows that tweets with hashtags receive 100% more engagement. Using hashtags with tweets increases their engagement by 100% for the individual and 50% for a brand.
The sweet spot for the correct number of hashtags to use per tweet is between one and two. If you follow such a strategy closely, y'all tin gain 21% more date.
Tweets that utilise more 2 hashtags might experience 17% less engagement.
Tweets that only include a couple of hashtags have a 55% higher chance of being retweeted past someone.
Based on enquiry from Twitter, ads that don't include hashtags get 23% more engagement.
The average number of hashtags that are tweeted every day is 125 million.

YouTube Statistics 2022

In 2021, YouTube has become an essential office of our daily life. And the fact that Google purchased YouTube for $ane.65 billion back in 2006 shows that they are more net trivia—it's more about business organization. Because of this, YouTube statistics are condign a corking deal. And here are some for you to explore today.

YouTube is the 2nd-largest search engine globally.
According to HubSpot, 44% of marketers programme to leverage YouTube for the outset time in 2022.
YouTube accounts for more than 25% of total worldwide mobile traffic.
On mobile devices alone, YouTube reaches more than adults anile 18 to 24 than any TV network.
YouTube viewers watch i billion + hours of video content every day.
The average video length on YouTube in 2021 was over x minutes long.
lxx% of YouTube sentry time takes place on mobile devices.

YouTube Statistics By Age

77% of YouTube users in the Usa are xv-to-25-twelvemonth-olds.
70% of YouTube users in the U.s. are 45-to-64-year-olds.
21.2% of YouTube'south global audience are betwixt 25 and 34 of historic period.
17% of YouTube's global audition are between 35 and 44 of age.

YouTube Statistics By Gender

45.8% of YouTube'south global users are female.
54.2% of YouTube'due south global users are male.

YouTube Statistics By Historic period And Gender

half dozen.3% of total active YouTube users worldwide are female, and eight.7% are male between the ages of eighteen and 24 years.
9.1% of full active YouTube users worldwide are female, and 12.1% are male between the ages of 25 and 34 years.
vii.8% of total active YouTube users worldwide are female, and ix.2% are male between the ages of 35 and 44 years.
5.9% of total active YouTube users worldwide are female person, and six.iii% are male between the ages of 45 and 54 years.
4.3% of full agile YouTube users worldwide are female person, and four.ii% are male between the ages of 55 and 64 years.
4% of total active YouTube users worldwide are female, and 3.7% are male person of 65+ years of age.

YouTube Users By State

Republic of india accounts for 448 one thousand thousand active monthly YouTube users.
The United States accounts for 240 one thousand thousand agile monthly YouTube users.
Brazil accounts for 127 million active monthly YouTube users.
Republic of indonesia accounts for 107 million agile monthly YouTube users.
Russia accounts for 99 million active monthly YouTube users.
Japan accounts for 93.viii million active monthly YouTube users.
United mexican states accounts for 74.1 one thousand thousand active monthly YouTube users.

LinkedIn Statistics 2022

LinkedIn as a social platform offers a different perspective on social media, which is why it has go an integral tool today for job seekers, recruiters, businesses, and professionals. Whether you are new to LinkedIn or take been there since the start of the social media snowstorm, you will be surprised by the scope and reach of the platform. Here are some statistics that will help y'all know the professional person potential of LinkedIn equally a social platform.

In October 2021, Marketers reached almost 790.four 1000000 users with LinkedIn ads. This number roughly increased past 22 million (+ii.9%) in the terminal three months.
LinkedIn owns more than 800 million active users in 200 countries and regions worldwide.
threescore% of LinkedIn users are anile betwixt 25 and 34 years.
For B2B businesses, LinkedIn is the top paid and organic social channel.
82% of B2B markers discover the greatest success on LinkedIn.
Well-nigh 46% of social media traffic to a company's website comes from LinkedIn.
Roughly x% of all the people on Earth hold a LinkedIn account today.
Effectually the world, 14.3% of all people aged 18 years and higher up take a LinkedIn account today.
LinkedIn's advertising audition attain has grown by 8.8% over the by 12 months.
Every week, 45 one thousand thousand people use LinkedIn to search for jobs.
Every minute, 4 people are hired on LinkedIn.
77 job applications are submitted every second, and 200+ 1000000 job applications are submitted every month on LinkedIn.

LinkedIn Statistics Past Age

13.6% of people betwixt the ages of 18-24 use LinkedIn.
59.7% of people between the ages of 25-34 utilise LinkedIn.
21.7% of people betwixt the ages of 35-54 utilise LinkedIn.
5.one% of people that are 55+ years old apply LinkedIn.

LinkedIn Statistics By Gender

56.half-dozen% of LinkedIn users are male person.
43.4% of LinkedIn users are female person.

LinkedIn Statistics By Age And Gender

9.one% of total agile LinkedIn users worldwide are female, and 11.2% are male person betwixt the ages of 18 and 24 years.
25.6% of total active LinkedIn users worldwide are female, and 33.6% are male between the ages of 25 and 34 years.
7.2% of total active LinkedIn users worldwide are female person, and ten.4% are male between the ages of 35 and 54 years.
one% of total active LinkedIn users worldwide are female, and one.9% are male of 55+ years of age.

LinkedIn Users By Country

The U.s. has 180 1000000 LinkedIn members.
Bharat has 81 million LinkedIn members.
Cathay has 54 meg LinkedIn members.
Brazil has 51 million LinkedIn members.
The United Kingdom has 32 one thousand thousand LinkedIn members.
France has 23 1000000 LinkedIn members.
Canada has nineteen million LinkedIn members.
Republic of indonesia has 19 million LinkedIn members.
Mexico has 17 1000000 LinkedIn members.
Italian republic has 16 meg LinkedIn members.

Pinterest Statistics 2022

Pinterest reveals how the power of visual media can assist you attain your ideal customer. Pinterest has some astonishing statistics that will make y'all have another look at this social media network and how it tin can benefit your brand to achieve your target audience aesthetically. Let's take a look.

Pinterest stands 14th on the listing of the world'southward most 'active' social media platforms.
The full number of people that apply Pinterest every month decreased by around ten million (-two.2%) in the final three months.
Today, 5.6% of all the people on Earth utilise Pinterest.
More lxx% of Pinterest users are female.
Users anile betwixt 25 and 34 accounts for the largest share of Pinterest's audience.

Pinterest Statistics By Age

nineteen.7% of people between the ages of 18-24 use Pinterest.
38.8% of people between the ages of 25-34 utilise Pinterest.
17.8% of people betwixt the ages of 35-44 use Pinterest.
9.3% of people between the ages of 45-54 utilize Pinterest.
10.iii% of people between the ages of 55-64 use Pinterest.
4.two% of people that are 65+ years old employ Pinterest.

Pinterest Statistics By Gender

77.i% of Pinterest'south users are female.
14.8% of Pinterest'southward users are male.

Pinterest Statistics By Age And Gender

xvi.2% of total active Pinterest users worldwide are female, and 2.half-dozen% are male person between the ages of eighteen and 24 years.
29% of full agile Pinterest users worldwide are female, and five.nine% are male between the ages of 25 and 34 years.
thirteen.half dozen% of total active Pinterest users worldwide are female, and 2.half-dozen% are male person between the ages of 35 and 44 years.
7% of total agile Pinterest users worldwide are female, and 1.vii% are male betwixt the ages of 45 and 54 years.
vii.7% of total active Pinterest users worldwide are female, and ane.6% are male between the ages of 55 and 64 years.
3.1% of total active Pinterest users worldwide are female person, and 0.viii% are male of 65+ years of age.

Pinterest Users Past State

The The states of America has near ninety.five one thousand thousand active Pinterest users.
Brazil has about 30.seven million agile Pinterest users.
United mexican states has virtually xvi.7 million agile Pinterest users.
Germany has almost 14.iv meg active Pinterest users.
France has near 10.4 million active Pinterest users.
Canada has about 9.7 million agile Pinterest users.
The United Kingdom has nigh 9.0 million agile Pinterest users.
Italy has about 8.7 million active Pinterest users.
Espana has about 6.ix 1000000 agile Pinterest users.
Australia has about 4.half dozen 1000000 active Pinterest users.

TikTok Statistics 2022

Having taken the world by storm in contempo years, TikTok has become one of the well-nigh popular and well-known social networking apps. Its entertaining, creative, and trending content has continuously been drawing people in. TikTok actually has get a success in recent years; these TikTok stats will assist yous become a meliorate understanding of the app in the new year.

At the end of September 2021, TikTok announced that it had passed the i billion monthly active user figure.
Tiktok ranks 7th in the listing of the world'south almost 'agile' social media platforms.
TikTok reached this impressive figure despite still beingness blocked in Bharat, which accounts for more than 650 1000000 internet users (which is roughly xv% of the global internet population).
TikTok took considerably less time to reach 1 billion agile users than it took Facebook.
Users aged between 18 to 24 account for well-nigh 45% of TikTok's global attain.
That means women aged 18 to 24 account for a greater share of TikTok's audience than users of any gender aged 35 and above practice.

TikTok Statistics By Gender

56.1% of TikTok's users are female person.
43.ix% of TikTok's users are male.

TikTok Statistics By Age And Gender

24.7% of total active TikTok users worldwide are female person, and eighteen.1% are male between the ages of 18 and 24 years.
17% of full agile TikTok users worldwide are female person, and 13.six% are male person between the ages of 25 and 34 years.
vi.viii% of total active TikTok users worldwide are female, and 5.9% are male betwixt the ages of 35 and 44 years.
3.2% of total active TikTok users worldwide are female person, and 2.8% are male person between the ages of 45 and 54 years.
1.7% of total agile TikTok users worldwide are female person, and i.4% are male of 55+ years of historic period.

TikTok Users By Country

The Usa has around 120.viii million active TikTok users.
Indonesia has around 87.5 meg agile TikTok users.
Brazil has around 72.3 million active TikTok users.
The Russian Federation has effectually 48.viii one thousand thousand active TikTok users.
Mexico has around 41.6 million agile TikTok users.
Vietnam has around 39.seven million active TikTok users.
Thailand has around 35.6 million active TikTok users.
The Philippines has effectually 33.0 1000000 active TikTok users.
Turkey has effectually 24.6 million agile TikTok users.
The United kingdom has effectually 20.1 million agile TikTok users.

Smart advertisers are e'er looking for trends to determine where they should identify their ad investment in the year ahead. Advertisement statistics tin can help yous understand what to practice next. Social advertizement statistics will as well guide you to reach out to new and more than exclusive targeted audiences at the least possible cost. Here's a glance at some of the exclusive trends observed over the year.

The digital ad spend has an estimated increase of 12.7% in 2021 and as much as 49% increase in some areas.
Social spending rose by thirteen.1% in 2021 and is fix to ascension by a further x.1% in 2022.
The growth of global advert spend forecast for 2022 is past viii.2%.
By then, the global advertising market place will be worth more than the US $700 billion.
Facebook and YouTube are both popular advertising platforms, owing to their high-earning user bases.

Social media appointment helps brands realize if their social media strategy is working and provides a way to measure social media ROI. Social media engagements are a blazon of interaction from your client that goes beyond passive acquittance. Here are some social engagement statistics to become your social strategy correct in 2022:

Vertical Facebook videos with a description of lengths 300 characters have the potential to raise engagement rates from 0.18% to 0.39%.
The optimal Facebook video length for meliorate appointment is between 2 to 5 minutes.
Facebook live videos that last over 1-hr increases engagement from 0.nineteen% to 0.86%.
With 84% engagement, Instagram is the second-highest used platform.
Instagram posts with at to the lowest degree i hashtag produce 12.6% more engagement.
Related pins business relationship for xl% of date on Pinterest.
Tweets with a GIF proceeds 55% more engagement.
Brands posting weekly on LinkedIn run into an date rise by 2x.

Today, using social media for business has become more prominent than ever earlier. With such an outstanding number of social media users all across the globe, it has become more important than ever for businesses to accept a stake in the social market.

But, social media algorithms never stay the aforementioned for long. Hence, business organisation owners need to stay on elevation of their social media game by testing out new strategies around app updates and evolving consumer behavior. Hither'south how social media has helped brands to upward their business and will go on to do and so in the new year:

The most loved brand on social media is Instagram.
Instagram's share of the Usa make content interactions is 67%.
63% of customers expect businesses to offer customer service through their social media.
90% of social media users accept already connected with a business or brand through their preferred platform.
Adults aged betwixt xviii to 34 are nigh likely to follow a make on social media, with 95% of them doing so.
The likelihood of a consumer to recommend a brand on social media after having a positive feel is almost 71%.
71% of small-to-mid-sized businesses use social media to market themselves, and of those who do then, 52% mail at least daily.
On Facebook, engagement with brands is over 10 times higher than on other social platforms.
200 meg social media users visit at to the lowest degree 1 business profile every day.
130 million social media users engage with shopping posts every month.
11% of Instagram users shop through the app.
eighty% of users have tweeted something almost a make at least once.

Agile social media users accept passed the iv.55 billion mark.
The average daily usage of social media is 2 hours and 27 minutes.
Facebook has 2895 1000000 MAU (monthly active users).
Instagram has 1393 1000000 MAU.
Twitter has 363 meg MAU.
Pinterest has 454 million MAU.
YouTube has 2291 million MAU.

Here'due south a detailed infographic on social media statistics to follow in 2022.

Let's Wrap Up!

Whether y'all are heading your own business organization or you grade a part of a company'southward social media team, these social media marketing insights will aid you empathise the irresolute dynamics of major social media platforms and how you tin plan out a winning social marketing strategy in 2022.

Grab the complimentary trial today and showtime optimizing your marketing strategy and effectively managing your social with Statusbrew!

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