What Percent of the Whole World Read Books .
2020 has been a strange year… for obvious reasons.
Most of us spent more time at home. For some, this meant tuning into Netflix from the sofa, or taking the opportunity to larn new skills from online teaching platforms such as MasterClass or Coursera.
However, for others this was an opportunity to dive into new books and read more.
How did coronavirus change our reading habits? Which countries read the most this year? And what books were nosotros reading?
Global English Editing set most to answer these questions.
In our new infographic, nosotros explored globe reading habits in 2020 from all angles.
Some of the highlights of our research include:
- India reads more than whatsoever other country, followed by Thailand and China
- Printed books go on to drive more revenue than eBooks or audiobooks. However, physical books sales did dip considering of coronavirus (non surprisingly).
- Romance is our genre of choice, with 1-third of all mass market fiction books existence romance novels.
- 35% of the world read more due to coronavirus.
Coronavirus hit the world hard, posing a serious health adventure to vulnerable members of our community. Lockdowns around the world also had a devastating impact on the economy.
A silver lining of sorts though was that many of united states were able to read more and learn new things.
Bank check out our infographic beneath to learn more about world reading habits in a yr like no other.
Let'due south delve in deeper to some of our central findings and what they mean.
The evolution of literacy
It will come as no surprise that literacy has come up a very long way in the past few decades – and for skillful reason too. In 1820 only 12% of the population could read and write, while today, 86% of the population are literate.
This is mostly due to big improvements making education attainable for all and breaking downwardly the inequalities. While nosotros have seen a huge comeback in offset globe countries, the poorer countries are still suffering from low literacy rates. In Niger, for example, the literacy rate for youth (15-24 years) is merely 36.5%.
The United Nations Education, Scientific and Cultural Arrangement (UNESCO), the bureau that monitors literacy around the world, says there is still cause for concern with these depression rates notwithstanding existing around the world. UNESCO has been at the forefront of global literacy efforts since 1946.
Nonetheless, at least 750 million youth and adults still cannot read and write.
To advance literacy as an integral function of lifelong learning and the 2030 Agenda for Sustainable Development, UNESCO takes the following approaches to promote literacy worldwide, with an emphasis on youth and adults.
- Edifice strong foundations through early babyhood care and teaching
- Providing quality basic education for all children
- Scaling-upwards functional literacy levels for youth and adults who lack bones literacy skills
- Developing literate environments
Global book industry 2020
The global volume industry is worth $119 billion. Despite the number of bookshops closing across the earth, sales of printed books are still driving more revenue that eBooks or audio books.
Why is this?
While digital media has plainly disrupted other mediums, such equally print news publishing and music, people yet seem to prefer physical books. What's not surprising is that nature, cookery and children'southward books are the virtually pop printed genres – for the simple reason they are the best books to have on display in your dwelling house. Plus, children need to be able to bear upon and feel the physical volume they are reading.
Crime, romantic novels and thrillers are more than popular on the e-reader. These books don't work as well on bookshelves, and many people savor the convenience of existence able to download an entire series at a fourth dimension – without taking upward physical infinite.
It'due south always been said that the millennials are killing these former-fashioned industries. However, it'due south the younger generations that are actually popularizing impress. 63% of physical volume sales in the U.k. are to people under the age of 44, while 52% of e-book sales are to those over 45.
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What are people reading?
Book genres tend to rising and fall in style with the times, besides changing as a reflection on the values and traditions of electric current society.
The bestselling book genre is romance, making it the most profitable fiction genre right beyond the world. Information technology'southward a genre that is unsurprisingly dominated by female writers, and making its fashion to screen. We take seen the ever pop Bridgerton serial (originally a book by Julia Quinn) have over Netflix and win the hearts of many. Religious and inspiration books are the almost popular non-fiction titles, and when it comes to audiobooks, thrillers are taking the lead.
Romance is a billion-dollar industry that outperforms all other genres, and too lends itself to contained and cocky-publishing. While it'south no surprise that information technology'due south mostly women who pick up this genre book, there were withal sixteen% of readers who are men.
But, what exactly tin we look from the year ahead? Here are some of the expected trends for 2021:
- Romance is set to go on to be the most profitable and pop genre.
- Mystery will churn out both bestsellers and serial, with many novels being adapted into Netflix serial and films.
- Young adult books have been a rising category in recent years and volition continue to sell well in 2021.
- Pandemic: information technology is predicted that COVID-xix will influence writers for years to come up with themes that have ascend from the twelvemonth, such equally panic, isolation and more.
- Bogus Intelligence: this has always been a popular sci-fi category that'due south growing with the advancements nosotros are seeing in social club.
- Women are taking over the publishing manufacture with more and more than books featuring strong, independent characters.
Where are books coming from?
Have y'all ever wondered which country is publishing the most books each year? Information technology's not something we often cease and think about as we pick up our next volume to read. Just where are these books actually coming from?
It's clear that in that location are ii countries dominating the global book production:
1. China
two. The states
Coming in tertiary place is the Uk. However, when yous look at how many books are beingness published per million inhabitants, it's the Great britain that takes the lead.
The impact of coronavirus
The book manufacture has been affected on a global scale due to COVID-xix. Many bookshops accept been forced to shift their business online, while the publishing industry itself has taken a huge hit.
Release dates have been altered, supply chains take been held up, while people have been turning to books more and more to escape reality and for a scrap of entertainment during these testing times. That's the practiced news. More and more people have been coming back to books.
The global pandemic and subsequent lockdowns and social distancing has caused 35% of the world to read more than, with 14% maxim they read significantly more than.
When we accept a wait at exactly who is reading more, it's pretty evenly spread across the field. The Millennials are taking the pb, followed by Gen Z, Gen X and the Baby Boomers.
Drib in physical book sales
While physical volume sales are still leading the manner, there has unsurprisingly been a meaning driblet with COVID-19. Waterstones in the UK saw their volume sales ascent by 400% calendar week on week during the pandemic.
Booktopia in Australia reported a 28% increment in book sales during the 2020 financial year, topping $165 million for the first time.
In the United states of america solitary, physical book sales dropped 38% despite 33% of people reading more than due to COVID-xix.
Rising of homeschooling books
If at that place'south one area we can't ignore in light of the COVID-19 pandemic, it's the homeschooling genre of books.
For some, homeschooling isn't a choice, while others are choosing to supplement their children's learning in light of the pandemic. i.3 billion children beyond the world were unable to attend schoolhouse due to Coronavirus.
Interest in homeschooling materials also has been surging, driven in part by parents who are keeping their children enrolled in schools simply looking for means to supplement distance learning. The National Home School Association received more than than 3,400 requests for information on a unmarried day concluding calendar month, up from betwixt five and xx inquiries per day before the coronavirus.
Educational book sales increased by a whopping 234% in the UK. This is the third highest level on record. There were likewise jumps in the sales of puzzle books, adult coloring books and other study guides for children.
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Source: https://geediting.com/world-reading-habits-2020/
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